Amazon and Walmart both run booming ad businesses, but they are selling completely different things to advertisers and the ...

The retail giant has struck a deal with Warner Bros. Discovery so advertisers can target Walmart shoppers on linear TV.

Walmart has more than tripled its ad revenue the past five years, hitting nearly $6.4 billion in 2025. Now, Walmart hopes to replicate the same growth for Sam’s Club. In Cannes this week, the retail ...

38%: Global ad revenue growth during the second quarter. 43%: U.S. growth of Walmart Connect, the company’s retail media arm, during the period, excluding Vizio. $187.9 billion: Total revenue, ...

Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.

Walmart (NYSE: WMT) is expanding its Walmart Connect advertising platform, allowing marketers to target shoppers across live ...

Walmart Connect is becoming a key profit driver as retail media growth offsets slower same-store sales. The company is expanding ads across AI shopping and Vizio. Trump gets thrown under the bus by ...

Walmart is paying a reported $1.4bn for a connected-TV ad startup worth $410m nine months ago. The price tells you how far retailers will now go to catch Amazon in advertising. Walmart has agreed to ...