According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

When Apple unveiled the Vision Pro at the 2023 Worldwide Developers Conference, it declared the dawn of a new era in spatial computing. With its promise of seamlessly blending physical and digital ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

The Apple Vision Pro is an enigma–it’s incredible technology in search of a compatible use case. Its immersive movie and 3D experiences delight the senses. But the headset’s real-world use case is, ...

Apple Vision Pro is not a virtual reality headset. Not officially, anyway—instead, Apple uses the term “spatial computing” to describe the device's core function. While it's capable of placing users ...