At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...

Advertisers favor video pre-roll ads, but viewers find them annoying. Overlay ads are less intrusive, but have not caught on with marketers. Now technology startup Keystream is introducing a video ad ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Most YouTube users say they would rather find another video sharing Web site than be forced to watch the new InVideo overlay ads YouTube might need to rethink their new InVideo advertising scheme ...

They’ll appear on pause screens and even within other ads, courtesy of shoppable carousels that place promotions in commercial breaks. They’ll appear on pause screens and even within other ads, ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

YouTube might need to rethink their new InVideo advertising scheme based on initial feedback to the popular video sharing Web site. Most users responding to a YouTube blog post asking for feedback ...