As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer expectations, and campaigns that must ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Anonym, a Mozilla-owned company, has partnered with Snap to help advertisers unlock the full value of their Snapchat campaigns and activate data sets to measure conversion lift and attribution. With ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...