With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running ...

Google has announced the Universal Commerce Protocol (UCP), an open standard that enables AI agents to transact with any ...

Ant International, a leading global payment, digitisation, and financial technology provider, is collaborating on the launch of Google's Universal Commerce Protocol (UCP), a new open standard for ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Future-proof their business with a unified open standard to power additional commerce actions ...