Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

The acronym SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT analysis technique is a planning tool used by companies to identify key business objectives, and the internal and ...

Discover effective, low-cost techniques for gathering competitive intelligence and how to analyze data to gain a competitive edge in business.

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

The start of a new year is filled with new beginnings and resolutions—and many good intentions to do things better. Before getting too far into what aspects of yourself and your career you would ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...