Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...