What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...
We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...
Iedere marketeer droomt om zijn campagnes op life-time-value doelstellingen af te kunnen rekenen en om volledige inzichten te hebben in de stappen die worden doorlopen in de leadfunnel. Waar gaan de ...
Laatst zat ik weer in zo’n typische marketingmeeting. Je kent het wel. Post-its op tafel. KPI’s op het scherm. Koffie die net te lang stond. En daar kwam-ie hoor: “Hoeveel MQL’s hadden we deze maand?” ...
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