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Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

As Veeam Software Group GmbH, the market leader in data resiliency, holds its annual user event VeeamON in San Diego this week, it’s on a roll, continuing to stretch its lead over the legacy vendors.

Keeping up with rapid technology advancements and maintaining relevant skills has never been more difficult. Since the pandemic hit in early 2020, organizations have doubled down on digitization, data ...

Many leaders would be surprised to discover that their organization is lacking in data maturity. They might see that they have data professionals on staff and that different data resources are being ...