When Ben Bizzle joined the Craighead County (Ark.) Jonesboro Public Library in 2008, he helped introduce the staff to a culture of creativity where people were not afraid to fail. That philosophy has ...

True marketing is not about selling, promotion, or advertising. It’s about assessing needs and using common sense. And it’s not strictly for businesses—which is why libraries should be doing it.

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

The Maryland Library Association presented to the Harford County Public Library its Excellence in Marketing Award at its annual conference in May. The award was for marketing of the library foundation ...