When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

VOV.VN - Vietnam has added five cultural practices and festivals to its national list of intangible cultural heritage, ...

While this quote by a renowned genius may come across as self-effacing, it makes a point relevant to our three-part series on understanding your brand’s molecule. Here is what I mean: You don’t need ...

The code has been copied to your clipboard. The UN's cultural agency, UNESCO, has added ancient Georgian wine-making techniques to its list of "intangible heritage" in need of being preserved. UNESCO ...

Iran's art of mirror-work in Persian architecture, UAE's traditional art form that blends performing arts with oral tradition and Switzerland's yodelling -- a vocal technique involving the use of ...