In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside exchange partners to its dynamic allocation product. The feature ...
Google is responding to programmatic header bidding in two ways: it is testing exchange bidding in Dynamic Allocation, and is offering First Look to all DoubleClick for Publishers clients. First Look ...
Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.
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