When I first started working in Google Ads, I wished someone had explained which recommendations to trust and which to question. Some can improve performance. Others can increase costs or make changes ...

This is a daily fixed-point observation where Three Plus Six LLC (TPS) interprets the day's marketing news as a structural ...

I spend money on Google Ads every month, but where are my ads actually appearing?”Have you ever had this question?For example ...

As innovative as Google Ads can be, success hinges on getting the fundamentals right. In this post, I’ll address five critical settings for individual campaigns. I won’t cover account-level settings, ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and ...

Google Ads is removing campaign-level language targeting settings from Search campaigns and Search inventory within Performance Max. The change, rolling out in late September, shifts more ...