Rapid technological advancements in temperature control systems are driving market acceptance. For example, Fitgo introduced a new collection of infrared thermometers in January 2021, featuring ...

Pharmaceutical and biotechnology companies are intensifying their focus on research areas to address the unmet needs of highly effective treatments for folliculotropic mycosis fungoides. Concurrently, ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...