The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David ...

The demand funnel, also known as the marketing funnel, can be a difficult concept to apply to strategic marketing efforts in the multifamily industry. But as challenging as it may be, mastery of the ...

Forum 2025 convened 139 executives representing 2.4 million units, or 12% of professionally managed apartments, across 60 property management companies, including four NMHC Top 5 owners and eight NMHC ...

The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or ...

In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Being present at every turn of your customers’ path to ...