If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

"You're not ugly; you're just not doing your makeup according to your facial contrast," starts one of the over 52,000 videos of women using the "What's your contrast" filter on TikTok. SEE ALSO: ...

According to French TikTok creator Aliénor (@alienoor), we should be doing our makeup in relation to our face contrast. Don't know what that… means exactly? Same. When she says 'face contrast', she's ...

Have you ever tried to recreate a gorgeous glam look from one of your fave celebs — like Selena Gomez, Margot Robbie, or Megan Thee Stallion — and thought: why doesn’t this makeup look right on me?

As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...