Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...
I’ve written before on strategic positioning and how your organization can pursue different models or archetypes to establish a competitive advantage. But there’s another way to think about your ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on competitive positioning in the telecom industry. Currently, ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...
Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...
I reiterate my buy rating for Coupang, as I expect the Eats 'discount' strategy and international expansion will continue to drive success. CPNG expanding scale advantage, combined with its logistical ...
High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...
Positioning drives strategy and marketing because it creates the target audience. A quote from the marketing team of Al Ries and Jack Trout is illuminating: "Positioning is not what you do to a ...
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