Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words, ...

Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

SAP is coupling its HANA in-memory database with software for measuring market trends and customers’ moods through the analysis of unstructured social media data, the vendor announced Wednesday. HANA, ...