Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone ...
Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...
There’s clarity on what Adobe has been doing with TubeMogul since its $540 million buy of the video advertising company in November. The Adobe Summit is one of several conferences — including IBM ...
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The news: Adobe increased its ad spending to $1.4 billion in 2025 amid broader skepticism about the company’s position in the AI race. This effort represented a 30% YoY spending increase, per ...
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Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...
A still from an Adobe Firefly-generated video. Photo: Courtesy Adobe. Adobe, the digital software powerhouse behind the world-famous Photoshop app, revealed something new in a Monday post on the ...
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